Welcome and Introduction

Hello. Thank you for visiting the official blog of Nukleus.

For those of you who do not yet know us, Nukleus is a sustainable fashion brand. You may ask, what does “sustainable fashion” mean? We will explain briefly in this post.

The first key word in the phrase is “sustainable.” Something which is sustainable is something that can be maintained at a certain rate or level. Conversely, things which aren’t sustainable can’t go on at the rate they’re going.

The fact is, humanity as a whole isn’t living sustainably. The World Wide Fund for Nature or WWF estimates that we’re currently using 1.5 planets to support our lifestyles. If things don’t change, we’ll need two planets by 2030. But we have only one. So things can’t go on as usual. They must change. We must change.

Even the way we dress must change. That’s because clothing can have an adverse impact on people and the environment. This is where fashion, the second key word, comes in. Nukleus can provide clothing solutions that are sustainable, fashionable, and affordable. To see these solutions, please visit www.nukleusshop.com.

Through our future posts at this blog, you will find out what the impacts of clothing are, plus much, much more. But for now, we’d like to touch on cotton and its people-related impact.

We love to wear cotton. Unfortunately, it can have a big impact on people. And sometimes, the impact can be deadly. Faced with these facts, we cannot do nothing. So we’ve created another blog to tell people about the cotton impacts and the actions that can be taken to address them. It’s called www.thecottonstory.com. We hope you’ll visit it.

The cotton blog is merely one of the things we’re doing to address the twin issues of human suffering and environmental degradation. We’re of course taking other more substantive actions. But however hard we work, we cannot achieve the desired objectives alone. Our efforts won’t bear much fruit if they’re not supported. We thus hope you will join forces with us and be a force for good.

That’s it for now. Take care.

Best,

Team Nukleus