About Nukleus

Monday, 25 February 2013

What's In a Name: The Fruit Series

Note to the reader: This post is part of “What’s in a Name,” a set of posts where we write about the stories behind the names of our collections/series. Such posts will appear from time to time and not every week. The first post can be found here: http://tinyurl.com/a8eqvzg

Today is February 25, 2013, a Monday. For some of our friends, it’s meatless Monday. Which is why we’re publishing this post today. 

You may ask, “What’s meatless Monday and what’s its connection with the Fruit series?” These are valid questions and we will answer them one at a time. But first, a snapshot of the situation we are in.

The world is eating more and more meat. The thing is, some people may be eating too much of it and this could be a problem, heath-wise. What’s more, the consumption of meat can be environmentally damaging, as a recent UN study suggests.

Meatless Monday is a response to the current set of circumstances. In a nutshell, it’s an “international movement to help people reduce their meat consumption.” Its supporters are growing in number, and they include celebrities and business tycoons.

The Fruit series, on the other hand, is about fruits, which are healthy meatless alternatives. That’s the connection between the two.

Equally important, the Series promotes the consumption of local fruits. This is because they’re fresher, tastier and hence better. In addition, eating local reduces food miles and transport-linked emissions, which is good for our planet.

The Fruit Series: He's wearing a white Blueberry Elan (top) and
an orange Honeydew Delight (bottom)

Please don’t get the Series wrong—it isn’t promoting vegetarianism. After all, we aren’t vegetarians ourselves—but we do go veg on certain days every month. Nevertheless, in the light of our current situation (as described above), we think a “demitarian” diet—that is, the halving of our meat consumption—makes plenty of sense. And if you think that’s going to adversely impact your energy level, think again—even legendary athletes are reducing or shunning meat. You should, of course, always consult your doctor first before you change your diet.

Ultimately, the Series’ main story is about personal and environmental health, and all the products in it are about that, too.

The Fruit Series: He's wearing a Blueberry Zing (top) and
a Blueberry Panache (bottom), both light blue

About the Nukleus Fruit Series

Blueberry, Honeydew, Mangosteen, Watermelon—Nukleus celebrates these super fruits in the Fruit Series for men. They're super because they taste great and are good for you.

The Fruit Series protects your health, too. Its products are made from the finest eco-materials such as organic cotton, Lenzing Tencel and Lenzing Modal. And they’re certified Oeko-Tex Standard 100—the world's highest standard for human ecological safety. Which means they’re great for all skin types, perfect for all-day wear.

Wednesday, 20 February 2013

What's in a Name: The Water Series

People often tell us: “Your products have interesting names.” We’ll take it as a compliment.

The truth is, the names are also meaningful—they “tell” environmental stories. Admittedly, the stories don’t always jump out. So, to do justice to them, we’re going to write about and expand on them here and place them under the rubric, “What’s in a Name.” The plan is to write such posts often, perhaps not every week.

The Nukleus Water Series

We kick things off with “The Water Series.” There’s a reason why we’ve chosen this series as our starting point. First of all, 2013 is the International Year of Water Cooperation (IYWC). Second of all, it’s the year of the Water Snake. A mere coincidence? Maybe.

Anyway, the official slogan for IYWC is “Water, water everywhere, only if we share.” Which happens to be the key message of “The Water Series.”

In the Series, we tell the story of the Mekong, one of Asia’s great rivers. After she leaves her lofty birthplace in the Tibetan Plateau, she traverses six Asian nations—Cambodia, China, Laos, Myanmar, Thailand and Vietnam—and vanishes into the South China Sea.

For the millions living in the Mekong basin, the river is life. They depend on her for food, water and their livelihoods. The six nations blessed with the Mekong’s bounty ought to wisely share her gifts among themselves. Upstream or downstream, they’re all in the same boat.

The imprudent sharing of resources may have dire consequences. According to the World Wide Fund for Nature (WWF), there’re altogether 88 proposed dam developments in the Mekong region, spread unevenly among the six countries. If all come to fruition, it’s estimated that nearly 38% of the fish population—the primary source of protein for 60 million people—could be destroyed. There’re, of course, other impacts—you can learn more by watching this enlightening video.

We’re also told that the Mekong is secondly only to the Amazon in terms of fish biodiversity. It’s home to amazing creatures such as the Mekong giant catfish (the world’s largest freshwater fish species) and the Mekong giant stingray. Unbridled development can threaten their existence. Without them, the world would be a far less wonderful place. As Stuart Chapman, the Conservation Director for WWF’s Greater Mekong Programme has urged, “It’s important that we leave a living planet for the next generation.”